The Journey to the West is one of the great novels of Chinese literature, enjoyed by adults and children for its incredible adventure, quirky humor, and memorable characters.
Beijing developer Zhonghong Group engaged Thinkwell to develop a world-class theme park based on these beloved tales, creating a unique opportunity to immerse Chinese guests in a world that they’ve only imagined, combining colorful, immersive surroundings with beloved characters and stories and the latest in technology, bringing the centuries-old tales of the Monkey King to life in thrilling and contemporary new ways.
Working alongside world-renowned architecture firm Benoy in a design competition for the Lotte Corporation, we designed a completely new experience for guests of Lotte World in Seoul, Korea.
Originally opened in 1989, this popular indoor theme park was looking for fresh new ideas for a complete overhaul of the visitor experience. We created a whole new backstory and mythology for Lotte World, with designs that transformed the existing multi-floor mall-style architecture into a lush, layered experience.
Combining fantasy and spectacle with all-new stories and adventures, we reimagined this classic indoor park as a unique, eye-popping urban oasis.
Opened in 2010 as the world’s largest indoor theme park, this architectural wonder brings the legacy, technology, and thrills of the Ferrari brand to life through a collection of unique, world-class attractions.
Since 2011, Thinkwell has been creating all-new content for the park, including: immersive new live shows; thrilling new rides; and an updated signage, graphics, and themed placemaking program that will further enhance the guest experience.
The HALO experience is a world-class theme park that draws guests from across the region and from around the world to explore fantastic realms of adventure.
HALO Theme Park celebrates the cultures, animals, and breathtaking beauty of the natural world in a park uniquely designed to offer adventure without limits to all who journey there.
Guests spend their day soaring like birds, escaping erupting volcanoes, and splashing through hidden pirate coves. When they leave the park at the end of the day, they carry with them delightful souvenirs and priceless memories of an expedition to the edge of the unknown.
This imaginative themed amusement park acts as a playground for your imagination, filled with exciting adventures, thrilling attractions, and magical, musical shows.
Located in China’s northern city of Harbin, Eontime World is a spectacular indoor theme park integrated with a large regional mall. Through a unique intellectual property created by Thinkwell that translates into branding, characters, retail, immersive environments and attractions, Eontime World brings the story of Dream Bunnies and the Time Weaver to life.
Through a combination of ride technologies, shows, custom interactive dark rides and parades, Eontime brings a world-class theme park experience to a new audience.