Lotte World Reimagined

  • Client: Benoy
  • Location: Seoul, South Korea


  • Concept Development + Refinement

Working alongside world-renowned architecture firm Benoy in a design competition for the Lotte Corporation, we designed a completely new experience for guests of Lotte World in Seoul, Korea.

Originally opened in 1989, this popular indoor theme park was looking for fresh new ideas for a complete overhaul of the visitor experience. We created a whole new backstory and mythology for Lotte World, with designs that transformed the existing multi-floor mall-style architecture into a lush, layered experience.

Combining fantasy and spectacle with all-new stories and adventures, we reimagined this classic indoor park as a unique, eye-popping urban oasis.