Matt Lambro

Matt is a Producer for Thinkwell Media, with extensive experience in both interactive and traditional media production.

Thomas Jacobsen

As Director of Post Production, Thomas is responsible for providing the creative and operational leadership to Thinkwell Media’s digital post-production team and ensuring the timely delivery of high-quality content.

Claudine Hubert

As Director of Human Resources at Thinkwell Studio Montréal, Claudine is part of the connective tissue that keeps things running smoothly at the studio, ensuring that both staff and company needs are being met as the firm evolves and grows.

David Lemieux

As Director of Project Development at Thinkwell Studio Montréal, David is responsible for ensuring that the studio meets its revenue objectives, all the while fostering client-focused processes and culture throughout the company.

USA Pavilion at Expo 2020 Dubai

For Expo 2020 Dubai, Thinkwell was honored to be selected by the U.S. Department of State to turnkey design and produce the U.S.A. pavilion. The 43,000 square feet (4,000 square meters) pavilion takes visitors on a 20-minute journey through seven exhibits showcasing the past, present and future of American innovation.

The exhibits include a massive seamless projected cyclorama with a half-scale recreation of the Statue of Liberty’s hand and torch “painted” in projected media, illuminating the idea that freedom has formed the basis for opportunity and innovation in the United States. Authentic artifacts on display include Thomas Jefferson’s personal copy of the Qu’ran, an early telephone made by Alexander Graham Bell, and footage of Steve Jobs revealing the first iPhone—from the actual screen on that first iPhone.

The culmination of the exhibit is an eight-minute show that quite literally compels audiences to look to the sky with a proscenium suspended 39 feet (12 meters) overhead. The production is the first of its kind to use Black 3.0, forming an intensely dark contrast to giant LED screens and projectors that “paint” several large dimensional objects that silently glide into the room, including astronauts, spacecraft, and a 16-foot (5 meters) sphere that becomes the moon, Mars, and more. Stepping outside, visitors find a full-scale replica of a SpaceX Falcon 9 rocket, which at 137 feet (42 meters) stands as the second-largest object on the Expo site. Each night, the rocket dramatically “blasts off” as part of its own mapped projection spectacular.

Even the journey itself is quite literally part of that story of innovation—the first four exhibits are experienced via a newly designed moving walkway system that weaves through the pavilion exhibits, providing a transformative experience that is inclusive for all ages and abilities, while delivering the high capacity required for an Expo expected to attract some 25 million visitors over its six-month run.

Thinkwell was responsible for the turnkey delivery of the pavilion, including Concept Design, Interior Design, the pavilion’s Website Design, Office and Public Diplomacy Spaces, Creative Direction & Programming, Media Production, Technical Supervision, Art Direction, Project Management, and In-Field Production, and served as producers of all Pavilion media, including custom music and media.

Harry Potter: A Forbidden Forest Experience

Harry Potter: A Forbidden Forest Experience is an outdoor, nighttime trail walk experience inspired by the iconic Forbidden Forest seen in the Harry Potter films. Guests will journey through an outdoor trail full of interactive surprises and illuminate some of their favourite Wizarding World moments as they come face to face with magical creatures and other enchanting forest wonders.

Thinkwell Group worked closely with Warner Bros. Themed Entertainment to bring this experience to life alongside UK partners, Unify, and ticketing/marketing partners, Fever.

The experience opened October 16th, 2021, and runs nightly on the grounds at Arley Hall & Gardens, a private estate in Cheshire, England. 

Featuring more than 20 different moments of visitor engagement from classic scenes, creatures, and characters from the blockbuster Harry Potter and Fantastic Beasts films, guests will explore the wooded trail for more than an hour of interactive enchantment.

Guests will:

  • Encounter majestic Centaurs
  • Cast a Patronus
  • Pay their respects to a Hippogriff
  • Cross paths with the infamous flying Anglia
  • Discover a Niffler burrow
  • And come across a variety of other surprises, from small to epic!

After their experience, guests can visit the Harry Potter: A Forbidden Forest Experience Village. There they can get savory, hearty British fare and sweets – including Butterbeer! – and warm up with house scarves, robes, wands and more in the Emporium. 

Warner Bros. Studio Tour Hollywood

Thinkwell designed and produced the all-new Welcome Center arrival and finale experiences at Warner Bros. Studio Tour Hollywood. This new addition to the Tour reshapes the guest experience for both first-time and repeat visitors with all-new interactive, explorable zones.

Guests begin in the Storytelling Showcase, which welcomes and orients them to the Studio, its history, and its tremendous breadth of work in film and television. With an aerial view of the studio lot as a printed floor graphic and a replica of WB’s iconic water tower for a unique photo op, this space uses media, images, artifacts, and audio to highlight stories from the Warner family to Friends, and from animation to innovation. Guests then enjoy the tour’s signature preshow film in new state-of-the-art theaters before heading out to discover the secrets of the lot.

From the introduction of Warner Bros.’ history to then experiencing the scale of the lot and learning how the studio’s iconic shows and films are made, guests return for the new finale experience: Action and Magic Made Here. Divided into two major areas of Warner Bros.’ most popular film franchisesone dedicated to the heroes and villains of DC Comics and the other showcasing the magic of the Wizarding Worldguests are immersed into iconic moments, sets, and artifacts from their favorite DC and Harry Potter films. From a recreation of Batman’s Batcave to vignettes of each Justice League member, the DC superheroes are brought to life with custom media and interactives, unique photo ops, and never-before-displayed film artifacts, including the Batwing. In the neighboring Wizarding World area, visitors can link their online accounts and be sorted into their house with the Sorting Hat, test their potion-making skills with interactive cauldrons, or explore Newt’s shed and the magical creatures from the Fantastic Beasts films.

From an arrival space that connects guests with Warner Bros. as the maker of their favorite IPs to a finale that lets them step fully into the action and magic of the movies, the new Studio Tour Welcome Center is a landmark addition to the world-class Warner Bros. Studio Tour Hollywood experience. This was the first expansion to the Tour since Stage 48: From Script to Screen opened in 2015.