Virtual Games World

  • Client: Undisclosed
  • Location: Dubai, UAE


  • Master Planning
  • Concept Development + Refinement

A real-world indoor theme park that brings video games to life in a location-based entertainment environment.

The goal of this innovative project was to combine an immersive story and online game play with seamless interactivity with players in the physical environment. Combined with a futuristic hotel, multilevel trackable player interactives, strange alien worlds and more, Virtual Games World was conceived to bring the game console to life.