The Show at The Pier at Caesars

  • Client: Gordon Group Holdings
  • Location: Atlantic City, New Jersey


  • Strategic Development
  • Concept Development + Refinement
  • Project + Production Management
  • Technical, Lighting + Audio Design
  • In-Field Art Direction
  • Installation Supervision
  • Programming + Training

We were challenged by Sheldon Gordon, billionaire developer of the Forum Shops, to create an attraction that would draw people to a terminus point in the retail development at the Atlantic City Pier.

We developed hardware and software that was revolutionary to the fountain industry, creating a 360-degree multisensory experience with a dazzling array of stunning water effects, state-of-the-art lighting and sound, and revolutionary technology, including a computerized matrix of 149 independently controlled fountain nozzles.

In addition to hourly preprogrammed shows, the fountain reacts to the arriving audience with lights, water plumes, music, and sound effects, using multiple imaging and sensing technologies to engage them in a series of group interactive games that build anticipation and word-of-mouth for each hourly show.