The Great Wall Experience

  • Client: Legend Tourism
  • Location: Chadao Village, China


  • Strategic Development
  • Master Planning
  • Concept Development + Refinement

Legend Tourism approached us to help re-envision the tourism area in Badaling, China—the location of the most visited section of the Great Wall.

Taking advantage of the authentic history, deep storytelling potential, and existing physical assets of the region, we created a spectacular collection of authentic entertainment experiences that bring the rich history of the Great Wall to life.

With appeal for both locals and tourists alike, this unique destination attraction showcases the cultural importance, historic significance, and architectural grandeur of the Great Wall.