The Franklin Institute: The Brain

  • Client: The Franklin Institute
  • Location: Philadelphia, Pennsylvania


  • Strategic Development
  • Concept Development + Refinement

Thinkwell created a concept for the Franklin Institute that explores the human brain and what we know about how it functions.

We looked at what it means to be conscious, creative, and how memory functions, creating an experience in an iconic structure within a series of galleries and interactive exhibits that brings an often esoteric subject to life in a way that’s entertaining and easy to understand.