Super Bowl XLVIII Welcome Event

  • Client: NY & NJ Super Bowl Host Committee
  • Location: New York & New Jersey, USA


  • Concept Development + Refinement

Thinkwell was hired by the NY/NJ Super Bowl Host Committee to design the guest experience for the week leading up to historic Super Bowl XLVIII, the first Super Bowl to be played outdoors, in cold weather conditions.

With New York, New Jersey, and the Hudson River as a unified setting, Super Bowl Week was set to kick off with a Monday-night Prime Time live event to activate New York and New Jersey icons in unbelievable fashion, for both live, local participants and a national television audience.

This Super Bowl Week Launch Event was designed to deliver an amazing entertainment experience to event guests, capture the imagination of a national audience, and celebrate the triumphant, resilient spirit of the great New York/New Jersey region with America’s biggest game.