Sanrio Destination Experience

  • Client: Sanrio
  • Location: Multiple


  • Master Planning
  • Concept Development + Refinement

Hello Kitty becomes an entirely new kind of children’s destination in this indoor development featuring experiences, activities, and events that bring the world and characters to life in a new way for children and their parents.

Guests are given an opportunity to expand their notions of what Sanrio is. The Destination imparts the cultural context of the brand that has captured the world’s imagination. And, within the different experiences, guests have the chance to dive deeper into the world of characters they know and love.

Unlike traditional retail, dining, and entertainment, the Sanrio Center is tailored to allow groups of friends to have fun together.