RED: A Theatrical Spectacular of Speed and Passion

  • Client: Miral
  • Location: Abu Dhabi, UAE


  • Strategic Development
  • Master Planning
  • Concept Development + Refinement
  • Project + Production Management
  • Technical, Lighting + Audio Design
  • Media Production
  • In-Field Art Direction
  • Show Production
  • Installation Supervision
  • Programming + Training

Since 2011, Thinkwell has been creating all-new content for Ferrari World Abu Dhabi, the world’s largest indoor theme park, including a new live show called RED: A Theatrical Spectacular of Speed and Passion.

Staged in a purpose-built new venue within the park, this award-winning immersive spectacular celebrates the passion and artistry of Ferrari through high-tech integrated media-based scenery, special effects, acrobatic performances, and an original musical score.