Paramount Korea: Pop Zone

  • Client: Paramount
  • Location: Inchon, South Korea


  • Concept Development + Refinement

Paramount Studio’s theme park for South Korea was to feature an all-new land called “Pop Zone.”

This area featured the most up-to-date trends and media experiences, including a K-Pop stage, an interactive trackless dark ride based on School of Rock where the ride vehicles themselves became musical instruments in a bigger interactive “music video.”

The icon for the zone, a volumetric display that splayed out over the central plaza in Pop Zone, featured dozens of media screens, real-time feeds from guests, and a looping coaster.