Expo 2020 Dubai

  • Client: Dubai World Trade Center
  • Location: Dubai, UAE


  • Strategic Development
  • Master Planning
  • Concept Development + Refinement

Thinkwell was challenged to develop an Entertainment Master Plan providing engaging entertainment solutions for Dubai’s bid for the 2020 World Expo.

Expo 2020 Dubai’s theme of “Connecting Minds, Creating the Future” is at the core of the Entertainment Master Plan: a diverse program that encourages multicultural connectivity in a variety of exciting and surprising new ways—with dynamic content that entertains, educates, and ultimately inspires all who attend.

From dramatic spectaculars and thought-provoking theatrical presentations to whimsical street performances and playful digital interactive experiences, the Entertainment Master Plan invites guests to connect with other cultures, immerse themselves in the spirit of innovation and creativity, and join in the imagination of amazing worldwide visions for the future.