Elvis Presley’s Graceland

  • Client: CORE Media Group
  • Location: Memphis, Tennessee, USA


  • Concept Development + Refinement
  • Master Planning

Thinkwell was hired by CORE Media Group to design a new guest experience for Graceland, the living memorial to the prodigious talent and vivacious spirit of the one and only King of Rock ‘n’ Roll: Elvis Presley.

This new, unparalleled experience was designed to allow each and every visitor the opportunity to make an emotional and personal connection to the life and legacy of Elvis.

By creating a more unified guest experience, providing a more cohesive and space-efficient layout, and increasing the potential for longer dwell time, Thinkwell developed an even more impactful and rewarding Elvis experience.