ARTVscope

ARTV, a French language Quebec TV channel specializing in arts and culture broadcasts,  wanted to make live art and music performances available to a wider audience. To meet this challenge, Thinkwell Studio Montréal collaborated with Atelier Muse to create ARTVscope, an oversized telescope that allowed the public to “attend” sold out shows. 

ARTVscope was installed outside various venues and theatres in Montréal, allowing people to view a live stream of the performance or show taking place inside. Users were also allowed to control their viewing experience, zooming in and out and changing camera angles.  ARTVscope was installed in the midst of 6 art and music festivals and offered a unique interactive experience of 250 shows to more than 30,000 spectators. 

TVscope has received the following awards and distinctions:

2011 – One Show Entertainment, Certificate of Merit
2011 – One Show Digital, Certificate of Merit
2011 – CREA Award, Grand Prize
2011 – Marketing Award, Silver
2010 – Canadian Digital Marketing Award, Gold
2010 – Innovation Award in media, Innovation in experience, Special events, Money