Transmedia Storytelling: Tools and Techniques for Connecting with New Audiences

Make your event more than just a moment, by using “transmedia storytelling.” Learn how to leverage a dynamic set of tools—from technology to social media to crowdsourcing content and more—to create multiple layers of engagement that draw in your audience for an experience that’s far more than the sum of its parts. Discover tools and techniques, best practices and the art and architecture of transmedia storytelling for today’s digital and highly engaged audiences.
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