Warner Bros. Studio Tour London – The Making of Harry Potter, Gringotts Bank Expansion

In ongoing collaboration with Warner Bros. Studio Tour London, Thinkwell designed and produced the new Gringotts Wizarding Bank experiences and central entrance hub that are part of the largest expansion at the attraction since its opening in 2012. 

The Gringotts Wizarding Bank expansion is divided into six zones and is a seamless extension to the existing attraction. Guests are able to discover original models, designs, and inspiration for the making of Gringotts Bank and the vaults, alongside a variety of interactives and integrated media elements. Visitors can experience the pristine Gringotts Wizarding Bank set for themselves, which is one of the largest sets made for the films and now permanently on display in the attraction. 

In addition, a new entry to the Tour is part of a 37,480 sq. ft. (3,482 sq. m.) update that creates a more inviting arrival.  Guests are greeted by a massive 64 foot (19 m) long dragon, custom built by the filmmakers, hovering in the entry space. Surrounding the dragon is a dynamic ‘living’ photo mural that features a series of magical media moments from the Harry Potter films.

The expansion also includes a 1,280 sq. ft. (390 sq./m) new introductory experience for the attraction, with new exhibits, new media, and an entirely new 180-degree seamless projection preshow.

Thinkwell conceived, designed, and planned the new expansion areas and produced all media in conjunction with Thinkwell Media.

Wahat Al Karama Visitor Center

Thinkwell designed and produced the Memorial’s new Visitor Center experience, which highlights the values and stories of the UAE’s fallen heroes through detailed exhibits, artifact curation, interactive technologies, and digital media experiences.

The Wahat Al Karama Memorial is comprised of thirty-one massive aluminum-clad, inscribed tablets that support each other and symbolize the unity, solidarity, and mutual values of the nation, its military and civil servicemen, and its fallen heroes.  The new Visitor Center experience offers guests from around the world an opportunity to further explore the monument’s message of service and support. The Visitor Center contains eight interactive exhibits with a goal to enrich the overall visitor experience.  Thinkwell Studio Montréal developed the back-end programming and interactivity for all eight interactive media stations, which allow guests to explore the translations and contextual interpretations of the leaning tablets’ many inscriptions.

While visiting the Center, guests can discover the history of the UAE’s Commemoration Day and its impact on the creation of Wahat Al Karama through interactive touch screens and engaging media exhibits that highlight the names, legacies, and values of the region’s fallen heroes. Visitors can also create their own bas relief rubbings of their favorite tablet inscriptions, sign the Memorial’s digital guest book, and share a photo of their experience with a message of pride that can be sent digitally and shared on social media.

The Richard Nixon Presidential Library and Museum

The Richard Nixon Presidential Library and Museum features a new 12,000 sq. ft. (1,100m) museum and new introductory theater that brings the president’s life, career, achievements, and even his controversies to life in an immersive, interactive, and comprehensive exhibition.

Thinkwell designed and produced the new museum exhibition, partnering with the Richard Nixon Foundation and working in collaboration with the National Archives and Records Administration. Engaging younger audiences with new interactive technologies and immersive environments was a key goal of the exhibition, while illuminating and focusing the story of the president in a truthful, balanced way.

Elvis Presley’s Graceland

Thinkwell was hired by CORE Media Group to design a new guest experience for Graceland, the living memorial to the prodigious talent and vivacious spirit of the one and only King of Rock ‘n’ Roll: Elvis Presley.

This new, unparalleled experience was designed to allow each and every visitor the opportunity to make an emotional and personal connection to the life and legacy of Elvis.

By creating a more unified guest experience, providing a more cohesive and space-efficient layout, and increasing the potential for longer dwell time, Thinkwell developed an even more impactful and rewarding Elvis experience.

Zula Patrol: Mission Weather

Zula Patrol engages children 2-8 with science, math, and messages about cooperation and tolerance.

Teaming up with the creative forces behind the hit PBS show, we created an engaging weather-based educational exhibit that can accompany a Zula-themed digital dome theater show. The result is a flexible, scalable experience designed to set up quickly in a variety of spaces, from planetariums to science museums to children’s museums.

Playful, colorful, and rich with interactivity, the experience is rooted in cutting-edge early childhood educational theory, with content developed alongside an award-winning panel of experts.

Digital Book Mobile

Rolling across the country supporting local libraries, this nationwide community outreach program was envisioned as the “library of the future.”

With a sleek and iconic hi-tech design, this 74-foot, 18-wheel wonder immerses visitors in a multimedia environment and encourages readers young and old with a mobile, sharable collection of downloadable e-books, audiobooks, music, movies, and more.

75 Years of Batman Exhibit

In celebration of the 75th anniversary of DC Entertainment’s Batman, Warner Bros. VIP Studio Tour opened a new exhibit featuring the authentic artifacts from the films. Thinkwell worked closely with Warner Bros. and DC Entertainment to create this permanent exhibit, which is a featured addition on the studio’s historic backlot. This immersive experience reveals the exceptional creativity and craftsmanship that brought the films to life.

The exhibit is set in two locations: the Warner Museum and the Picture Car Vault. Guests are able to get up close to the iconic costumes, gadgetry, and vehicles used in all seven Batman movies. Expert tour guides accompany guests to iconic locations from the movies and to the museum, in which the entire ground floor is dedicated to the Caped Crusader. This display marks the first time that artifacts from all seven films have ever been exhibited together.

Kennedy Space Center Visitor Complex

The Kennedy Space Center Visitor Center is a unique tourist destination that is steeped in history and authenticity.

This is not a theme park filled with make-believe adventures; this is NASA’s marquee launch facility, the starting point of humankind’s greatest explorations.

A number of specific exhibits and attractions on the space program, innovation and progress in exploration, future space travel including manned missions to Mars, and more.

The Franklin Institute: The Brain

Thinkwell created a concept for the Franklin Institute that explores the human brain and what we know about how it functions.

We looked at what it means to be conscious, creative, and how memory functions, creating an experience in an iconic structure within a series of galleries and interactive exhibits that brings an often esoteric subject to life in a way that’s entertaining and easy to understand.