CAVU Designwerks, Thinkwell Group and Framestore to develop new rides for Lionsgate

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CAVU Designwerks, the media-based attractions specialist, Dreamcraft Attractions, the integrated ride specialist, Thinkwell Group Inc, the global experience design and production company, and Framestore, the visual effects specialist, have announced a new collaboration to work on two next-generation rides to showcase Lionsgate film properties.

The four companies, are proud to be working with Lionsgate on two new projects. This innovative partnership will lead to two exciting new attractions, based on fan favourites The Twilight Saga and The Hunger Games: Mockingjay.

The unique rides are set to launch this year at Lionsgate Entertainment World in China. This much-awaited destination is a new concept, blending the theme park experience with some of Lionsgate’s most popular film franchises. The indoor immersive entertainment venue includes state-of-the-art VR, AR, and multimedia attractions, performances, dining, and exclusive retail experiences. The rides will be called The Twilight Saga: Midnight Ride and The Hunger Games: Mockingjay Flight Rebel Escape.

Action-packed rides

Fans can experience the world of The Twilight Saga in a hyper-reality VR ride, The Twilight Saga: Midnight Ride. “Midnight Ride is a VR motorcycle simulator that features real motorcycles, avatar embodiment and proprietary Predictive Ride TrackingTM. Dreamcraft has created a world’s first virtual ride path with real-time virtual motorcycle physics matched with real-world motorcycles and motion bases,” says Terry Sanderson, VR Producer at DreamCraft Attractions.

Mark Stepanian, VP Innovation & Engineering at CAVU describes Midnight Ride as a “first-of-its-kind” attraction. “Guests can move throughout the Twilight world and interact with friends, family and familiar characters from a highly responsive motion base. Coupled with force feedback haptics, wind and scent, it is designed to fully engage all the senses. This ride makes for a truly ground-breaking experience.”

Visitors can also enjoy the world of the successful Hunger Games franchise as they are taken on an exciting escape from the Capitol. The Hunger Games: Mockingjay Flight Rebel Escape is the first enclosed motion simulator in mainland China. The state of the art simulator is entirely electric and runs

silently. The 6DOF (degrees of freedom) motion base supports a 30-person cabin.  It features a digital presentation for a vivid and realistic experience.

A scene from The Hunger Games: Mockingjay Flight Rebel Escape.


A unique experience

The collaboration will provide the focused expertise that Lionsgate requires to provide an entirely new experience. CAVU and DreamCraft provide ride systems engineering talent, Framestore provides media expertise and Thinkwell adds creative and production leadership.

“CAVU and DreamCraft are excited to have collaborated with Lionsgate, Thinkwell and Framestore to introduce these revolutionary attractions to the industry at Lionsgate Entertainment World,” says Peter Schnabel, CEO of CAVU.

CAVU recently announced it is continuing to expand in the Middle East, with a new office servicing Riyadh, Beirut and Abu Dhabi. Dreamcraft Attractions is a connected arm of CAVU launched in 2016.

Thinkwell has just brought the latest expansion, Gringott’s Bank, to life at Warner Bros. Studio Tour London.

Framestore showcased a revolutionary new genre of rides, Game Changers, at IAAPA Expo last year.

Article first appeared on Blooloop.