Michel Bérubé Joins Thinkwell Studio Montréal & Réalisations-Montréal as General Manager

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Following the acquisition of Réalisations-Montréal, Thinkwell is bringing Michel Bérubé on board to guide management operations for Thinkwell’s growth plans in Montréal.


Thinkwell Group is pleased to announce the appointment of Michel Bérubé as General Manager of Thinkwell Studio Montréal & Réalisations-Montréal.  In this role, Michel is responsible for the operations and administration of the company’s studio and its research & development efforts in Montréal. This includes attracting and retaining talent to support the growth of both regional and international opportunities.

“Our team is eager for Michel’s operational focus and expertise as we further establish Réalisations as a global leader in the development and design of new technologies in line with our focus on guest experience,” says Roger Parent, President, Réalisations-Montréal.

Michel brings more than 20 years of experience as a dynamic leader in management operations within the entertainment sector. Prior to joining Thinkwell Studio Montréal, Michel was acting as General Manager and Director of Finance at the Phi Centre in Old Montréal where he was a critical part of the Institution’s growth over the last four years.  During his tenure, the Phi Centre more than tripled its number of annual multi-disciplinary events and became an inevitable location-based entertainment attraction in Montréal through the presentation of interactive exhibitions and immersive experiences. His management expertise in the entertainment sector prior to Phi Centre includes previous roles at Deloitte and working for internationally renowned artist Celine Dion.

“I am very excited to join Thinkwell and Réalisations in this new role,” adds Bérubé.  “I look forward to contributing my experience, knowledge, and personality to this unique journey.”

“Bringing Michel onboard will help manage our growing presence and creative studio extension in Montréal,” said François Bergeron, Chief Operating & Financial Officer of Thinkwell Group. “His strong leadership and operations experience will be an asset to the organization globally.”


About Réalisations-Montréal

Réalisations-Montréal develops and delivers cutting edge interactive experiences that seamlessly blend art and technology.  Founded in 2000 by Roger Parent, former Executive Producer and VP of Production at Cirque du Soleil, Réalisations conceives, invents and perfects new technologies, including big data, artificial intelligence, real-time generative projection technologies, recognition systems, and more.

Thinkwell and Réalisations collaborate in the earliest stages of design, conceiving of and rapidly testing and developing, immersive, custom interactive elements that are seamlessly integrated into the guest experience as a whole. Réalisations-Montréal is a Thinkwell Group company.

For more information visit: www.realisations.net