Thinkwell Growth Announcement

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Thinkwell Group Achieves Significant Growth with Purchase of Réalisations-Montréal and Appointment of Louise Murray to President of Thinkwell’s Los Angeles Studio

Acquisition of Réalisations-Montréal Will Expand Thinkwell’s Interactives Practice While Louise Murray Will Run Thinkwell’s Design & Production Team in LA.


LOS ANGELES: Thinkwell Group announced today the purchase of Montréal-based creative studio Réalisations-Montréal as well as the hiring of ex-Delaware North executive Louise Murray as President of Thinkwell’s Los Angeles studio. Both moves are in response to the organizational growth and continued expansion of Thinkwell globally over the past year. “Our projects continuously demand the best in state-of-the-art interactive technologies and design, which we will meet with expanded creative capabilities and technical agility in Montréal,” said François Bergeron, Chief Operating & Financial Officer, Thinkwell Group. “At the same time, bringing Louise Murray into the organization means she can focus on the management and growth of our Los Angeles design and production group to best serve the evolving needs of our clients.”

Réalisations-Montréal, founded in 2000 by Roger Parent, former Executive Producer and VP of Production at Cirque du Soleil, conceives, invents and perfects new technologies, including big data, artificial intelligence, real-time generative projection technologies, recognition systems, and more. These interactive breakthroughs are prototyped in Réalisations’ studio and put to use in cutting edge creative projects for museums, attractions, corporate brand experiences, hospitality clients, and more. Thinkwell and Réalisations worked together on a number of projects before forming a strategic alliance in 2018 that led to Thinkwell Group acquiring the company.

“This is a major step for Réalisations,” said Roger Parent. “We have always been a boutique creative technology firm developing high quality, unique interactives and media. I have known François for more than 25 years, and now that we are a part of Thinkwell, we can continue to refine our innovations and develop new ones while closely collaborating on projects in Thinkwell’s pipeline.”

Louise Murray joins Thinkwell’s Los Angeles design and production studios as President, overseeing the strategic growth and operation of the Los Angeles organization. Louise has an MBA from HEC Montreal and most recently served as Senior Vice President, Operations for Delaware North’s TD Garden group. Prior to that, she was Vice President, Creative Entertainment Parks & Resorts at The Walt Disney Company and was Vice President, Tour Planning & Partnerships at Cirque du Soleil. “I’m extremely excited to be joining Thinkwell at a time of such growth and expansion in the organization,” Murray said. “Working in a creative studio like Thinkwell is something I’m very passionate about and it’s exciting to be able to facilitate strategic growth and change at such an innovative company.”

“These initiatives are significant for us,” said Joe Zenas, CEO, Thinkwell Group. “Louise comes at an important time in our expansion to strategically manage and operate our largest studio. With more than 230 people in the organization worldwide we need the rigor and focus she will bring to our employees and clients.”