Thinkwell Appoints Tyler Thornberg as Director of Business Development

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Thornberg to Provide Business Development Leadership for firm that specializes in Theme Parks, Major Attractions, Events, Exhibits and Live Spectaculars around the World
BURBANK, CALIF. (Jun. 3, 2014) — Thinkwell Group, a leading design and production agency headquartered in Burbank and with offices in Beijing and Abu Dhabi, announced the appointment of Tyler Thornberg to Director of Business Development. Thornberg will focus on growing the agency’s experiential marketing clientele while maintaining a strong foothold in the exhibit, attraction and theme park industries.
“Tyler is a proven leader in the event production marketplace,” said Thinkwell Senior Vice President of Global Business Development, Kelly Ryner. “Coupling that production experience with his entrepreneurial spirit and strategic thinking makes him a perfect fit for Thinkwell.”
Thornberg has more than fourteen years of experience in the event production and film/television industries; where he has held roles as producer and production manager. Prior to Thinkwell, Thornberg was most recently a Producer at Global Experience Specialists (GES), where he worked on a variety of touring exhibits, including Harry Potter: The Exhibition. Additionally, Thornberg has seven years of experience in film and television production, where he worked for high-profile clients, such as Universal, Dreamworks, Columbia Tri-Star, Turner Broadcasting, MTV Networks, ABC and CBS.
This announcement comes following Lionsgate’s statement last Friday that it will launch a U.S. tour of “The Hunger Games: The Exhibition” and bring Jenefer Brown, a Thinkwell Director of Business Development, in-house, naming her to the newly created position of Senior Vice President, Branded Attractions. Lionsgate is partnering with Thinkwell Group for the traveling exhibit set to open in the summer of 2015, as the studio explores additional opportunities for the brand. “Thinkwell…is spearheading the initiative for line extensions of The Hunger Games and all of our other brands,” said Lionsgate CEO Jon Feltheimer.
About Thinkwell Group
Founded in 2001, Thinkwell is a full-service experiential design and production firm that collaborates with its clients to envision, strategize and create immersive, one-of-a-kind guest experiences. Thinkwell creates and produces attractions, master plans, brand experiences, exhibits, live shows, and attractions for clients around the world. The award-winning company has become a leader in experiential design by bringing a unique holistic approach to every creative engagement, delivering extraordinary results to notable clients over the years, including Fortune 500 companies, studios, museums, theme parks and destination resorts. For more information visit:
Media Contacts:
Kelly Ryner
[email protected]
Ariana Jarvis
[email protected]
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Download a PDF of the press release here.